THE BEAT GOES ON: MUSIC INDUSTRY IN THE AI AGE

Moreover, the course guides participants in delivering highly customized, value-driven solutions that align with client objectives and business goals, ultimately facilitating sustainable sales growth and long-term partnership success. By integrating theoretical knowledge with practical application, including case studies and role-playing exercises, this program prepares sales professionals to navigate complex, dynamic market conditions with confidence and strategic insight.

CARLOS GARCÍA_DOVAL

Executive MBA (IE), BBA and LL.B. (UAM)
Among other responsibilities, leads innovation, insight and promotional projects and activities at Promusicae, Spain’s National Group of IFPI, which represents the recording industry Worldwide

Skills

1. Students will be acquainted with the music industry.
2. Students will identify music industry key players and their role in the music business.
3. Student will be acquainted with the basics of streaming and subscription business models.

Schedule

Which dates?

02-mar
09-mar
16-mar
23-mar
13-apr
20-apr

What day?

MONDAYS

What time?

16.30-18.00



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