NETWORKING THAT WORKS: BUILDING AN EFFECTIVE NETWORK THAT DELIVERS MEANINGFUL ENGAGEMENT AND OUTCOMES THROUGHOUT YOUR CAREER

Stories are far more than entertainment—they are the primary way human beings make sense of reality. Narratives shape our identities, define nations, influence political movements, drive consumer behavior, and determine how we interpret events and information. In an age of social media, misinformation, and artificial intelligence, understanding the power of storytelling has become more important than ever.

This seminar explores the central role of narrative in human life, examining how stories influence individuals, organizations, and societies. Through examples drawn from politics, business, media, culture, and personal relationships, participants will analyze how narratives are constructed, why they are persuasive, and how they shape beliefs and behavior. The course concludes by considering how emerging technologies are transforming the creation, dissemination, and credibility of stories, and what this means for the future of communication and society.

STUART DONNELLY

Stuart Donnelly is Partner and Head of Brunswick Group’s Madrid office. He specializes in strategic communications, advising global companies on corporate reputation, M&A transactions, crisis situations, and stakeholder engagement. Prior to Brunswick, he practiced law at Weil, Gotshal & Manges and is a graduate of the University of Oxford.

Skills

How to leverage both professional and personal connections appropriately.
Building professional alliances internally and externally at work.
Standing apart from the crowd (personal brand)

Schedule

Which dates?

01-mar
08-mar
15-mar
05-apr
12-apr
19-apr

What day?

MONDAYS

What time?

12.00-13.30



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