15 Oct TECHNOLOGY ADOPTION AND INNOVATION IN SUPPLY CHAINS: INTEGRATING INDIAN ETHOS AND CULTURAL VALUES IN OPERATIONS MANAGEMENT
This seminar focuses on the role of technology adoption and innovation in supply chain management, with particular emphasis on integrating Indian cultural values and ethos into operational practices. The course aims to provide students with an understanding of how traditional principles such as trust, ethics, and community orientation influence business processes and supply chain efficiency.
The seminar covers key concepts of supply chain management and examines how technological advancements such as digital platforms, mobile-based systems, and agri-tech solutions are transforming operations across sectors. The Technology Acceptance Model (TAM) is introduced as a framework to analyze the adoption of technology in different contexts, particularly in emerging economies.
Students will explore case studies, including ITC e-Choupal, Amul cooperative systems, and grassroots innovations by farmers, to understand the practical application of technology in supply chains. The course also discusses challenges such as infrastructure limitations, resistance to change, and policy constraints affecting adoption.
Overall, the seminar aims to develop students’ ability to analyze, evaluate, and apply technology-driven solutions in supply chain management while considering cultural and contextual factors.
PRIYA JAYANT
Dr. Priya Jayant is a doctoral scholar specializing in technology adoption and innovation in the agricultural supply chain sector, with a focus on Maharashtra and Uttar Pradesh. Her research integrates the Technology Acceptance Model (TAM) with empirical case studies, including progressive farmers and sugar industry practices. She has worked extensively on supply chain management, sustainability, and policy interventions in the Indian agri-sector. Her work emphasizes digital transformation, institutional support, and cultural values in enhancing operational efficiency. She is committed to integrating Indian ethos with modern business practices for sustainable and inclusive growth.
Skills
By the end of the course, students will be able to:
1. Understand key concepts of supply chain management and operations.
2. Analyze the role of cultural values in influencing business and supply chain practices.
3. Use the Technology Acceptance Model (TAM) in real-world situations.
4. Evaluate case studies related to innovation and technology adoption in supply chains.
5. Identify challenges and opportunities in implementing technology in operations
Schedule
Which dates?
02-mar
09-mar
16-mar
06-apr
13-apr
20-apr
What day?
TUESDAYS
What time?
12.00-13.30
