Today’s companies are living, like many other areas in our society, a quick transformation, in which education, attitudes, values and ideas are more and more critical for success and for a successful manager. Competing requires knowing and analyzing in depth the market, with a transformation approach oriented to innovation and customers. But it also requires agile and flexible organizations, open minded and breakthrough ideas seeking.
The seminar will not only deal in detail with the required management skills of modern times leaders, but also with those that are yet to come. Focusing on how the society is transforming the way leaders interact with employees , partners, and other stakeholders in an everchanging environment, where innovation, creativity and human sensitivity are essentials to succeed. In such a changing scenario, where the most successful companies are customer centric, marketing skills are a key strategic tool for business, being more valuable then ever.

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