20 Oct MARKETING TOOLBOX: SKILLS AND CASES FOR TODAY’S CHALLENGES
The digital transformation revolution has changed every aspect of business, and marketing is no exception. Over the past decade, marketing has undergone significant transformations, reshaping even its most fundamental principles. The rise of digital transformation has permanently changed how marketers operate and contribute value to companies and organizations. In today’s highly competitive landscape, success belongs to marketers who can thrive in this global and digital environment.
GABRIEL RODRIGUEZ ALVINS
Academic Background:
Master in Digital Transformation and Innovation Leadership, IE University (2020)
Master in Market Research and Consumer Behavior, IE University (2013)
Specialization in Financial Engineering, UNIMET (2012)
Specialization in Strategic Marketing, UNIMET (2010)
Bachelor of Science in Business Administration, UNIMET (2010)
Professional Experience:
Head of Product Marketing, IE University (Jul 2024 – Now)
Head of Marketing for Undergrduate Programs, IE University (Jul 2020 – Jul 2024)
Sr. Marketing Manager, IE University (Sep 2017 – Jul 2020)
Marketing Manager, IE University (May 2015 – Sep 2017)
Associate Manager of Business and Product Development, IE University (Sep 2013 – May 2015)
Product Marketing and Sales Assistant, Novartis (Mar 2011 – Jul 2012)
Business Analyst, Andritz Hydro (Nov 2009 – Oct 2010)
Skills
Gain a comprehensive understanding of the foundational dynamics that drive marketing in the digital realm.
Learn how to leverage digital transformation to develop influential marketing strategies.
Explore the essential technologies and tools that modern marketers must utilize to thrive in today’s landscape.
Discover the art of attracting new customers through the creation of valuable content and meaningful experiences within digital ecosystems, employing inbound marketing techniques.
Schedule
Which dates?
16-jan
23-jan
30-jan
06-feb
13-feb
20-feb
What day?
#REF!
What time?
13.00-14.30