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MODS, ROCKERS, E-BOYS AND MORE, WHICH SUBCULTURE ARE YOU?”

How does style and artistic expressions of subcultures (clothes, hairstyle and consumer and creative practices) relate to social, cultural and political concerns of young people in particular? and how do they use space (physical and virtual) to construct group identity, from Brighton Pier (mods and rockers) to the different styles of avatars and the virtual spaces they inhabit.

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CRISTINA MATEO

Cristina Mateo is Associate Dean at IE School of Architecture and Design. She is a specialist in urban ethnography, branding, communication, and E-Transformation

Cristina Mateo trained as a journalist and holds a Ph.D. in Sociology, from Goldsmiths College, University of London and an Executive MBA specialised in E-business, from IE Business School.

She lived in London for 12 years, where she gave university lectures on the topics of the Media in Spain and Spanish contemporary culture. She lectures and writes regularly on the impact of technology in everyday urban living:
Subcultures and the City
The Extracurricular as an Institutional Third Space
El nuevo papel del espacio universitario en la era covid-19
Are the tech giants taking over as your city leaders?
Tiers lieux, de quoi parle-t-on exactement ?
Megainfraestructuras para un mundo 4.0
Estos 6 megaproyectos están transformando la movilidad en nuestras ciudades
Towards “Happy” Airports
I Hashtag, Therefore I Am

Skills

1. It will familiarize students with historical and contemporary issues surrounding youth and adult subcultures
2. It will facilitate students’ critical understanding of the social, economic, cultural and political contexts in which youth and adult subcultures occur, and their evolution with the advent of the digital.
3. It will enable students to critically analyze and theorize ‘subcultures’ through engagement with sociological theory and scholarship, in particular the role of style (clothes, hairstyle and consumer and creative practices) and space as a social construction, largely constructed by the social interactions of participants, both in the physical and digital realm, and we will explore the notion of third space
4. We will explore the evolution of digital identity and community with the advent of the metaverse

Schedule

Which dates?

January 22, 2024 x2
January 29, 2024
05/02/2024 Online
February 12, 24×2

What day?

MONDAY

What time?

14,30-16,00 (14,30-17,30)



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