15 Oct THE POWER OF NARRATIVE: HOW STORYTELLING SHAPES THE WORLD
Human beings make sense of the world through narrative. Stories shape political movements, consumer desire, personal identity, relationships, the history of nations and even our understanding of truth itself. This seminar explores how every aspect of life is structured around something so simple yet so compelling: stories.
SANTIAGO ISLA
Santiago Isla studied Law and is an alumnus of IE University’s Master in Management. He also studied creative writing at the Universidad Complutense de Madrid. He is the author of the novels Buenas noches (Círculo de Tiza, 2020), Los juegos florales (Espasa, 2021) and El hombre de mi vida (Círculo de Tiza, 2025). He previously worked at Movistar+ as a screenwriter and television-format developer and currently works as a Creative Development Executive at Fonte Films. He has also worked for several years as a recording artist in the Spanish music industry, touring throughout the country. He writes a regular column for El Confidencial and has contributed to El País Semanal, Telva and El Español.
Skills
Analyze and compare the narrative structures that shape political movements, national identities, and cultural worldviews across different historical and contemporary contexts.
Evaluate how storytelling is used in business, media, and social networks to influence perceptions, behaviors, and decision-making processes.
Develop and present a critical assessment of how emerging technologies, including artificial intelligence, are transforming the creation, distribution, and credibility of narratives.
Schedule
Which dates?
18-jan
25-jan
01-feb
08-feb
15-feb
22-feb
What day?
MONDAYS
What time?
9.30-11.00
