20 Feb TRANSFORMING MARKETING FOR THE DIGITAL AGE
The digital transformation revolution has redefined all business functions and marketing is not an exception. Throughout the past decade, marketing has gone through tremendous transformations that have radically changed even the most robust of its traditional fundamentals and pillars. Digital transformation has forever altered the way marketers work and add value to companies and organizations. Nowadays, only those marketers capable of thriving in this global and digital environment are the ones that succeed in such a competitive reality.
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GABRIEL RODRIGUEZ
Innovative and enthusiastic marketing professional passionate about inbound, consumer insights, technology, and digital transformation. Master in Digital Transformation and Innovation Leadership (2020), Master in Market Research and Consumer Behavior (2013), and Bachelor in Business Administration (2010). Head of Marketing (Undergraduate Programs) at IE University.
Skills
• Discover the fundamentals of the dynamics that underpin marketing in the digital world.
• Understand how to harness digital transformation to create impactful marketing strategies.
• Learn about the most relevant technologies and tools that marketers need to exploit to succeed nowadays.
• Understand how to attract new customers by creating valuable content and meaningful experiences in digital ecosystems through inbound marketing.
Schedule
Which dates?
19-sep
26-sep
10-oct
17-oct
24-oct
31-oct
What day?
TUESDAY
What time?
from 14:30 – 16:00