The content of this seminar offers a broad overview of the trends, developments and strategies in the global art industry.
Students will identify the different cultural industries and will explore how they work, together with the art agents, to activate the art world ecosystem.
Students will be able to understand the different collection models (private and corporate) and how collecting art can make a big change and a statement to follow.
During this seminar, we will identify the key players un the art scene and understand how they need to be coordinate and synchronize to develop a precise strategy that can get to a targeted audience.
We will understand how art industry work together with marketing and consultancy companies to develop specific strategies.
This seminar will show the powerful tool Art can be to empowered leadership for social change. We will look at biennales and cultural summits as trends for the market.
We will study real cases where cultural initiatives have been crucial for the growth and change of a city or brand.
We will envision the future in the arts with new formats to nurture art communities.
We will experience art as a transversal element of our lives that transforms experiences and projects.
Students will be able to visit an art district in Madrid. Studio and galleries visits.

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